Home > All articles  Your advertisement here   Pepsi Throwback targets Boomers As part of the company’s “Refresh Everything” campaign, Pepsi is reinvigorating its beverage lineup with the introduction of three new products. Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April. “We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks – from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences.”   Pepsi Throwback and Mountain Dew Throwback Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands. Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.     By KS Date 16-05-2009 Print this news| Send to a friend Your advertisement here