Document sans nom
Fecha 11/21/2008    
 
Document sans nom
 
  Someta las noticias
  Advertise on Agetimes
  Get your own channel
  Agetimes' sponsor
  Take us as sponsor
 
  NOTICIAS
 
Todos los articulos
Todas las entrevistas
Associaciones
Cosméticos
Comercio
Cuidado de la casa
Demografia
Gerontologia
Habitación
Jubilación
Marketing - Comunicación
Medios de comunicación
Ocio - turismo
Recursos humanos
Residencias para los mayores
Salud
Seguro - banco
Servicios
Tecnologia
Transportes
Otros sectores
 
 
NEWS BY COUNTRY
 
 
 
 
 
 
   
 
NEWS BY CHANNEL
 
 
 
 
  RECURSOS
  Documentos
  Documentos sobre las Tendencias
  Libros
  Data Base
  Selected Links
   
   EXPERTS
   
   
   
 
  VOSOTROS
Periodistas
Someta las noticias
Join us, Partner
Senior citizen
Associations
Sponsorship Opportunities
 
  ACERCA DE OSOTROS
Agetimes
Contáctenos
 
elders, boomers, seniors, mature market

mature market, mature marketing, mature citizen, mature targets, mature consumers, mature consumption, seniors, elderly, aging, aging, population, seniors citizens

mature marketing, demography, demography, seniors, boomers, business news, seniors, senior, boomers, mature market, mature marketing, mature citizens

boomers, seniors, mature market, mature marketing, mature citizen, mature consumers, senior consumers, mature consumption, business, marketing

seniors, boomers, mature, press agency, news, business news, mature marketing, strategy, mature
market, seniormarketing


   

 

Para añadir un libro a esta sección contactos

 

   

Development of the Generation 50plus por Kristin Klebl

The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today's Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends.

The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus - the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.

 



 
 

 

 

Document sans nom
  BOLETIN LIBRE
 
Coming soon
 

Todas las conferencias

Agetimes | Contáctenos | Advertisement | Periodistas
© Agetimes - Email : info@agetimes.com